One 2017 survey found that 69 percent of marketers have built loyal fanbases for their brands through social media marketing. practically everyone with purchasing power has a social media account, and …

2. #6SecondScienceFair by GE (Vine & Tumblr) A few years ago, GE launched a social media campaign around the hashtag, #6SecondScienceFair on Tumblr and now defunct, Vine, where it re-vined posts from people to encourage interest in science, increase engagement, and build GE’s reputation as an innovator.

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To the untrained eye, social media might appear like the exclusive playground of B2C brands—where hip corporations trade gif-laden tweets with their audiences and forge partnerships with stylish …

Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow … Social media marketing …

Social Media also plays a key role in protecting brands: 58 percent of social media users say they write product reviews to protect others from bad experiences, and nearly 1 in 4 say they share their negative experiences to “punish companies”.