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While great, there are a few things to consider with digital marketing. Most of us as a Facebook account and use the internet throughout the day. This does not make you a digital marketing expert! …

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The digital marketing world changes every single day … The good news is that marketers don’t have to choose between inbound marketing and outbound marketing in order to hit their KPIs. In fact, …

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That is another key difference between PR and advertising … they’re more likely to remember those messages and act upon …

offering private clients promotional and digital marketing advice. With a background in traditional journalism, Linda has also been writing online since the dawn of the internet. Emma, Linda. "Discuss …

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What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” Hold it.

These marketing strategies often intermingle, and it can be confusing to know what the differences are between the two. In …