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Social media marketing is an integral part of your company’s digital marketing strategy. Here are 18 reasons why (& how) social should top your to-do.

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To identify which search-engine keywords are converting, first run the following report in Google Analytics. Go to Acquisition > Search Console > Landing Pages. Sort by the “Transactions” column …

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Follow these steps within Google Analytics to find out which keywords searchers find you for in the search engines: (Note: You must first set up at least one goal within Google Analytics so you can gather some conversion data) Log into your Google Analytics Account. Click on the “traffic sources” tab on the left hand side.

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